About Spring
Spring is the first agentic capital provider. Our AI agents move real money to real businesses. They underwrite, fund, and manage capital for the consumer brands you see on shelves at Costco, Target, and Walmart. Every piece of the platform is built in-house in New York. Next is agentic CFO products: software that understands a business deeply enough to know exactly what capital it needs and deliver it on the spot. Spring is backed by a $300M bank facility and $30M of equity.
The Role
Spring has grown to this point without a single marketer. You'll be the first. You'll own how consumer-brand founders discover Spring, from partnerships with the media companies, trade publications, and newsletters founders already read, to sponsorships and co-marketing, communities and events, and paid acquisition as new products launch. Your work will be the public face of the company. And as the first hire, we'll expect you to eventually build out the marketing team.
What You'll Do
- Own the partner and media motion end to end. Find, pitch, negotiate, and run partnerships with the media companies, trade publications, and newsletters consumer-brand founders actually read.
- Run sponsored content and co-marketing. Plan newsletter sponsorships and co-branded campaigns that put Spring in front of thousands of founders at once.
- Turn communities into channels.Build Spring's presence in founder groups, industry events, and the corners of the internet where CPG operators hang out.
- Build the marketing infrastructure. Design the sourcing, tracking, and reporting that keeps a dozen partnerships running at once.
- Stand up paid. As new products launch, own performance marketing on Meta and Google end to end.
- Let the numbers decide. Define attribution, CAC, and partner ROI, then double down where the data says to.
- Work in the room. Weekly with the founders, sales, and product; what you learn shapes what gets built next.
What We're Looking For
- 3+ years in marketing with real exposure to partnerships, media, content, or growth.
- Full ownership across all marketing strategy and execution.
- Excitement to own paid channels (Meta, Google) as the product suite grows; hands-on experience is a plus.
- Strong familiarity with the latest AI and coding tools.
- Fintech or startup experience is a plus, not required.
Details
- Location: In-person in New York City
- Compensation: $110,000–$180,000 base salary